Digital Marketing Strategy

Guided by your goals and objectives, we can develop a comprehensive digital marketing strategy that will ensure you target your audience using the most effective channels and techniques.

With so many channels and tactics available for your use, it’s hard to know which ones to focus on. Using their knowledge and expertise, our Digital Marketing team will develop a clear and concise strategy that will identify which channels you should use and exactly how you should use them to achieve your digital objectives.

We can supply you with the strategy to implement in-house, or our team can take on full management and roll-out; reporting back regularly on success and recommended changes. Whichever you choose, this process will ensure your digital marketing is targeted and goal orientated.

We can undertake:

• Business needs analysis
• KPI setting
• Keyword research
• Competitor reviews

Digital Marketing Workshop and Research

We will begin by undertaking a review to assess how your site and marketing channels are performing. By comparing current results with future goals and expectations, we’ll be able to uncover what is stopping you from achieving your objectives. We will also undertake a competitor analysis to see where you sit in your market. This will be done in tandem with a digital marketing strategy workshop, where we’ll take to understand your needs, objectives, brand and market.

Strategy Development and Supply

Following step one, we will bring all of these aspects into a comprehensive digital marketing strategy. The document will outline clearly defined tactics and above all, give you a solid plan and measurable performance indicators so that you can manage digital marketing alone or with our support. We can discuss, tailor and priorities the elements you need in order to succeed.

Implementation and Management

We see ourselves as your Digital Marketing partner and that means working with you to get results. Following the strategy, we, therefore, offer a unique approach whereby you don’t need to commit to ‘x’ hours of link building and ‘y’ hours of PPC management’ each month. Instead, each month we provide whichever activity is going to achieve results against agreed KPIs. This could be anything from paid search or remarketing, to paid social. This open communicative and collaborative approach brings success as we work together within your budget for continual improvement.

Testing and Improvements

As part of our implementation services, we will give you regular updates on performance and communicate results monthly. We will also analyze technical issues, conversion paths and drop off points and make recommendations for improvement. Analysis of the site’s performance informs the prioritized activity we undertake each month. Ultimately, digital marketing is cyclical – we need to understand, analyze and adapt in order to get the best outcome.