By watching customers interact with your digital platforms, we can gain actionable insights that will help us make continuous improvements and help you reach your objectives.
The testing methodology depends on your goals and desired outcomes, but we will work with you to scope and manage the user testing project as you require. Such testing takes away the guesswork, assumptions and personal opinions and puts your user at the heart of your online presence. Therefore it is a key part of creating a more user-centered experience.
Problem Discovery
While you may be able to see from sales figures, analytics or enquiries that your website is underperforming, you may not understand why; this is where problem discovery comes in. The aim of this is to uncover as many usability issues as possible by asking your users to complete a series of tasks and scenarios. This is particularly beneficial for those looking to redesign and develop their web presence, as it helps you to uncover user expectations and avoid repeating mistakes.
Wireframe Prototype Testing
We can test your website’s usability in the early stages by creating a simple wireframe prototype that functions like the site will. By conducting testing in an interview format, we can watch the user navigate through the prototype, giving them tasks to complete and asking them to set questions to understand what they like or dislike. This can often flag up key things, such as missing information, or a requirement to change the layout or hierarchy of content on a page.